As a Digital Marketing Executive, you will be responsible for developing and executing our digital marketing strategy to drive awareness, generate leads, and support our sales efforts. You will work closely with our sales, product, and customer success teams to create compelling content and campaigns that engage our target audience and promote our solution.

Responsibilities:

• Develop and execute our digital marketing strategy, including website optimization, SEO, PPC, social media, email marketing, and content marketing.
• Collaborate with our sales and product teams to create compelling content, such as blog posts, white papers, case studies, and videos, that resonates with our target audience and supports our sales efforts.
• Manage our website, ensuring that it is up-to-date, optimized for search engines, and aligned with our brand and messaging.
• Plan and execute campaigns, including keyword research, ad copy creation, landing page optimization, and bid management.
• Manage our social media channels, creating and curating content that engages our audience and promotes our brand.
• Plan and execute email marketing campaigns, including segmentation, list management, content creation, and performance analysis.
• Track and analyze key performance metrics, such as website traffic, lead generation, and conversion rates, and use data to optimize our campaigns and improve our ROI.

Qualifications:

• Minimum Bachelor's degree in Business Administration, marketing, communications, or a related field.
• 1-2 years of experience in digital marketing, preferably in the B2B technology sector.
• Strong knowledge of digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing.
• Experience with any marketing automation platforms, such as HubSpot or Marketo.
• Strong copywriting skills, with the ability to create compelling content that resonates with our target audience.
• Strong analytical skills, with the ability to track and analyze key performance metrics and use data to optimize campaigns.
• Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Passion for digital marketing and a strong desire to stay up-to-date with the latest trends and best practices.

We offer competitive compensation packages, including benefits and equity, as well as opportunities for professional growth and development. If you are a digital marketing expert with a passion for technology and want to work in a fast-paced environment with cutting-edge technology, we encourage you to apply for this exciting opportunity.

BENEFITS WE OFFER ARE AS FOLLOWS:

• Annual Paid Leaves
• Leave Encashment
• Overtime Compensation
• Bi Annual Performance based increments
• In house Lunch (On Fridays)
• Monthly team Lunch/Dinner
• Employee Medical Insurance
• A supportive and great team to work with
• Employee monthly rewards and benefit

Location: DHA, Phase 8 Lahore

Note: This is an office based, full-time job.