Total number of people entering the store through all main entrances at any given time.
Calculate conversion rate by comparing total footfall with actual number of customers
Measure ROI of events and activities
Learn about peak hours which generate most traffic
Assess which marketing strategies/campaigns are successful
Make future visitor traffic predictions by analyzing correlation data
Understand impact of promotions
Compare store performance with other stores. Take note of underperforming stores
Tailor staff schedules according to footfall pattern
FLOOR-WISE STEP IN
Total number of people going on each floor. All floor entrances including stairs, elevators, escalators, travelators, etc will be monitored.
Know which floor attracts more traffic and optimize floor plans accordingly
Compare floor performances and optimize customer experience accordingly
Measure ROI of floor events and activities
Tailor staff schedules according to stepin pattern
Heatmaps are used to highlight audience behavior and movement on each floor, by which you can find out the popular and dead areas.
Understand audience behavior and attraction spots
Optimize the pricing and placement of your products according to hot zones
Benchmark popular areas
Evaluate and optimize store layout and design
Measure marketing effectiveness by analyzing success of events and campaigns
Know best places for advertising
AREA-WISE DWELL TIME
The average amount of time a person spends at a specific area/region on a floor. The higher the dwell time, the higher the chance of a person to buy something from that area.
Learn how long audience interacts with products and displays
Know and reduce unprofitable waiting times around the store
Know audience attraction spots
Compare different products and categories
Measure impact of marketing campaigns
The count of people who pass through a specific area/region on a floor.
Learn how audience moves through the store and interacts with products and displays
Compare zone/region performances
Measure success of new initiatives and marketing campaigns
Know the areas where there is congestion and bottlenecks; distribute resources to ensure pleasant experience for visitors
Optimize store layout and staffing
Know your audience and optimize their shopping experience through audience demographics. Every person entering the store will be classified into the following demographic categories:
Optimize in-store design and product placement according to visitor demographics
Enhance customer experience by making it personalized
Optimize marketing strategies and campaigns
Know if target market goal and its count is being reached
Manage stock accordingly